← Justin Poulido Social Media Content

Video ads that sell real businesses

I make video ads for social media, with AI tools and with real footage. A business gets a finished ad with a hook, captions and a clear call to action, ready to run as a paid campaign.

AMCOL · Commercial space for rent21 sec · AI-generated ad

Shot list

Five beats in 21 seconds. Select one to jump the video to it.

Hyper-realistic AI video ad · AMCOL Hardware

A presenter who never existed

A 39-second hyper-realistic AI video ad for AMCOL Hardware's in-store financing. An on-screen presenter walks through the store while animated graphics carry the numbers: the financing limit, the 48-hour approval and the documents to bring.

9:16 vertical39 secAI presenterAnimated graphicsBranded end card

What goes into one ad

Take the commercial space ad at the top of this page. An empty unit for rent is hard to advertise, so the ad shows the business a tenant could open in it, and every part of that is something I put together.

  • A hook for the buyer

    The first line speaks to the person who wants their own shop, before the space is mentioned.

  • AI presenter

    An on-screen host in branded uniform delivers the script to camera.

  • Product shots

    Fruit and blender close-ups make the idea feel real in under four seconds.

  • Burned-in captions

    Every line is on screen with the brand name and number highlighted, so it works with the sound off.

  • Brand in every frame

    The AMCOL logo stays in the corner from the first second to the last.

  • A clear next step

    The ad closes on one action: the offer, the terms and the number to call.

TikTok ad campaign · Luxury property

Hydra Terrace, shown one room at a time

A 45-second vertical ad I made for a luxury townhouse in Otaheite, South Trinidad. It opens on the rooftop sea view, walks the buyer through the house with one selling point per shot, and ends on a single action: book a private viewing.

9:16 vertical45 sec10 shotsOn-screen captionsBranded end card

Where the ad sends people. Viewers who tap through land on the Hydra Terrace listing site, built for overseas buyers with a photo gallery, flight times from North America and a guide to buying as a US citizen. I used it to book viewings with clients.

Visit hydra-terrace.vercel.app ↗

Campaign · AMCOL

Container homes, sold through social ads

AMCOL had foldable container homes to sell. I filmed the video ads, appeared in them, and ran the paid Facebook and Instagram campaigns that brought in the buyers.

  1. FilmShoot and front the product video
  2. LaunchPaid ads on Facebook and Instagram
  3. Follow upHandle the enquiries that come in
  4. Sell4 homes sold
4container homes sold
TT$20kapprox. per unit
TT$80kapprox. total sales
  • AMCOLAI video adsI produce finished ads with AI tools, like the two AMCOL ads on this page.
  • PropertyTikTok ad campaignsI make vertical video ads for luxury property listings, like the Hydra Terrace ad above.
  • AMCOL HardwareOn cameraI present product video ads for AMCOL Hardware's social media, including TikTok.
  • AMCOL HardwareBehind the cameraI film the product videos as well as appearing in them.
  • AMCOLPaid campaignsI set up and run Facebook and Instagram ad campaigns that lead to real sales.
  • Freelance · since 2022Social media managementI manage social media and produce video for small-business clients.
  • AMCOL · 2020Product copyI wrote SEO-optimized product descriptions and managed online product placement.
20 ft foldable container home: white steel frame, grey panels, blue steel door and a barred window
The unit as supplied · entry end and long side

The product I was selling

20 ft foldable container home

An insulated steel-frame unit that ships flat and unfolds on site, with a lockable steel door, two barred windows and the electrics already in.

Floor area
14.3 m² 154 ft²
Length
5,800 mm 19′ 0″
Width
2,460 mm 8′ 1″
Height
2,510 mm 8′ 3″
Walls
50 mm rock wool sandwich panel
Weight
≈ 840 kg 1,850 lb
Electrical
3 sockets plus 1 LED light, pre-installed

Figures from AMCOL Hardware's product specification sheet. Dimensions are nominal external sizes and weight is approximate.